Patrons' trips

Context

The British Museum offers an exclusive programme of curator-led international trips to its high-level supporters.

This ongoing series of publications provides itineraries, inspiration and information for forthcoming travels.

Audience

The trips are marketed towards the Patrons, typically individuals with a deep interest in art and history. They give considerate financial support to the Museum whilst being part of a community to share their passion with.

Challenge

To persuade Patrons to join the trips, the publications have to highlight the exclusive nature of the experience.

The itineraries and supporting information need to be presented clearly and concisely to reassure the potential participants.

Solution

For this series, I developed a graphic system with a distinguished look and feel by combining headings in Baskerville with a turquoise accent colour and arresting travel photography.