The British Museum
Hiroshige: artist of the open road
2025

Design of an identity system for the campaign for an exhibition of woodblock prints by Japanese artist Utagawa Hiroshige.

In-situ photo of the exhibition poster
In-situ photo of the exhibition banner in the Museum's Great Court
In-situ photo of on-site advertising
In-situ photo of out-of-home advertising
Top-down photo of a magazine ad
Visual showing digital ad
Visual showing digital ad
Visual of the exhibtion website