Exhibition identity, 2023

Responsibilities

Concept development
Design of key print and digital assets
Creative oversight of campaign roll-out

Collaborators

Marketing lead: Phil Woods
Campaign roll-out and artworking: Anna Berzovan

Context

explores the rich and complex histories and cultures of Myanmar – also known as Burma – of the past 1,500 years. Through precious and everyday objects alike visitors get to journey into the story of a country that is relatively little known in the West.

Audience

The campaign targeted non-specialist lovers of history and art from London and South East England. This segment has a deep respect for the past and is looking to learn about the historical context of a region they are relatively unfamiliar with.


Banners for 'Burma to Myanmar'

Challenge

The exhibition theme touches on a range of sensitive issues connected with the British Empire and modern-day politics. To engage the audience, my approach had to navigate around these points in a sensitive way whilst evoking a sense of freshness and discovery.

Stela for 'Burma to Myanmar'

Solution

Informed by focus group feedback I selected a tapestry depicting scenes from the Ramayana as the lead image for the campaign. Its colours and characters convey energy and a sense of place. Its width and richness in detail made it suitable for a wide range of formats and media.

Digital posters for 'Burma to Myanmar'
Outdoor advertising for 'Burma to Myanmar'
Outdoor advertising for 'Burma to Myanmar'
Outdoor advertising for 'Burma to Myanmar'
Magazine ad for 'Burma to Myanmar'
Google Display Network ad for 'Burma to Myanmar'
Google Display Network ad for 'Burma to Myanmar'
Website hero for 'Burma to Myanmar'